The Native American Tourism and Improving Visitor Experience (NATIVE) Act, was introduced by U.S. Senators Brian Schatz (D-HI) and John Thune (R-S.D.). The Act seeks to enhance and integrate native tourism, empower native communities, and expand unique cultural tourism opportunities in the United States.
The NATIVE Act requires federal agencies with tourism assets and responsibilities to include tribes and native organizations in national tourism efforts and strategic planning. It also provides Native Hawaiian, Alaska Native, and American Indian communities with access to resources and technical assistance needed to build sustainable recreational and cultural travel and tourism infrastructure and capacity; spur economic development, and create good jobs.